> For the complete documentation index, see [llms.txt](https://adrasis.gitbook.io/console/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://adrasis.gitbook.io/console/sales-and-distribution/markets.md).

# Markets

A market is a named geographic set you use to scope partners and to price their sales. Markets come in two kinds, on two separate axes: a **source market** says *who sells and from where*, and a **destination** says *where your products are*. You build them once on the **Markets** page, then reuse them across partnerships, access and pricing rules.

***

## Two axes

A market carries exactly one axis. A source market holds countries; a destination holds places. The two never mix on the same market — even when the names rhyme, a *Georgia* source market (Georgian agencies) and a *Georgia* destination (your Georgian products) are separate rows.

<table><thead><tr><th width="170">Axis</th><th>Answers</th><th>Built from</th><th>Example</th></tr></thead><tbody><tr><td><strong>Source market</strong></td><td>Where the partner sells from — its point of sale.</td><td>Countries</td><td><em>CIS</em> = Kazakhstan, Uzbekistan, …</td></tr><tr><td><strong>Destination</strong></td><td>Where your products are located.</td><td>Places</td><td><em>Georgia</em> = every property under Georgia</td></tr></tbody></table>

A destination resolves down its geography: activate *Georgia* and it covers every property in every region, city and district beneath it. See [Location & geography](/console/catalog/location-geography.md).

***

## Source markets

A source market is the partner's point of sale — the market it sells from. You attach one to each partnership, and you use it in pricing rules to charge a market differently (*"CIS market +12%"*).

A country can sit in more than one of your source markets on purpose — a broad *CIS* and a narrower *Central Asia*, for example. When the country a sale is made from matches several, the most specific one wins.

{% hint style="info" %}
**Point of sale is the help-text term, not the headline.** The screen says *source market*. "Point of sale" describes what it is — the market the sale originates from — without overloading the word.
{% endhint %}

***

## Destinations

A destination is where your products sit. You activate destinations on a partnership to open the products in them (see [Access](/console/sales-and-distribution/access.md)), and you use them in pricing rules to price by where the product is.

Because access is closed by default, destinations are also how country restriction works: a product is only sellable to a partner once its destination is activated for that partner.

***

## Country group templates

Geographic groups — CIS, Europe, MENA, Gulf, Balkans — look fixed, but they are commercial, not geographic: whether Georgia sits in *CIS*, or Türkiye in *Europe*, varies from one operator to the next. So Adrasis ships them as **templates you clone, not groups you share**.

{% stepper %}
{% step %}

### Pick a template

The **Country group templates** shelf above your markets lists the ready-made groups, each with its default countries.
{% endstep %}

{% step %}

### Clone it to your markets

Cloning copies the template's countries into a new market that you own. It is a copy by value — no shared link back to the template.
{% endstep %}

{% step %}

### Make it yours

Add or remove countries freely. Your edits never touch the template or any other operator's market.
{% endstep %}
{% endstepper %}

{% hint style="warning" %}
**Clones are independent.** Editing your cloned *CIS* market changes only your copy. The template and every other operator's market are untouched.
{% endhint %}

## Where to next

* **Open products to a partner by destination** → [Access](/console/sales-and-distribution/access.md)
* **Price a market differently** → [Pricing rules](/console/sales-and-distribution/pricing-rules.md)
* **Attach a source market to a partner** → [Partners](/console/sales-and-distribution/partners.md)


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